Michael Jackson will soon be the new face and voice of Pepsi once again after PepsciCo Inc. announced a new sponshorship deal with the Jackson estate.
Although Michael Jackson and the Jackson brothers ushered in a new Pepsi generation 25 years ago in the 80s, Pepsi will release one billion cans into the cola market with the image of Jackson on the side for the current generation of Pepsi lovers. The new Michael Jackson deal with Pepsi is part of the cola company’s worldwide “Live For Now” campaign.
The new Michael Jackson Pepsi cans will be released in China before hitting the United States later in May.
Terms of the deal were not released.
What do you think of Pepsi bringing back Michael Jackson for its new campaign?