Already known for being one of Hollywood’s most stylish stars, Blake Lively is now the new face of Gucci’s Première in a new deal that adds to her fashion credentials after working with Christian Louboutin on shoes and Chanel with their line of fragrances.
As People reveals, Gucci Creative Director, Frida Giannini, explained her decision to bring Blake Lively into the Gucci family, “Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
Although Blake Lively is known for her role as the stylish Serena Van der Woodsen on Gossip Girl, and will be seen Savages by director Oliver Stone, booking an endorsement from Gucci propels Lively to the top of the fashion world.
The Première fragrance bu Gucci will debut in August.
Do you think Blake Lively was a good choice to helm the Gucci Première campaign?