Jessica Simpson makes her debut in the new NBC reality series Fashion Star on March 13 as a celebrity mentor on the hunt for the next big brand in fashion.
When Fashion Star premieres, Jessica Simpson joins host Elle Macpherson and fellow mentors Nicole Richie and designer John Varvatos to search for the best up and coming commercial fashion designers. With Jessica Simpson on the celebrity panel, Fashion Star gives 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue.
One of the most successful stars in the fashion world with her own line, Jessica Simpson quickly became a powerful brand as a businesswoman and designer away from the music world.
So, with Fashion Star about to premiere, what was the biggest lesson that Jessica Simpson learned with her own collection? As Simpson told The Deadbolt, it was all about looking beyond her own preferences.
“At the beginning I thought everything I wanted to create was right and that’s what everybody should be wearing. I don’t wear flats and I’m very, very pregnant, and it’s my biggest selling shoe in the Jessica Simpson Collection. So I had to give in and be like, ‘Okay, 90 percent of America wears flats.”
Each week on Fashion Star, the competition begins with a fashion show with musical performances, dancers and models. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the competing designers’ brands.
What’s unique about Fashion Star is that each week’s top designs will be available for purchase through Macy’s, H&M and Saks Fifth Avenue the day after the show airs.
When starting out with her own fashions, what did Jessica need to do in order to expand her own brand?
“I really had to teach myself that it wasn’t about everything that just I would would wear. It’s about looking at a person and giving them an overall look.”
The designers on Fashion Star will include a diverse group, from a stay-at-home mom who makes her own clothes to sell at the local community market to a recent design school graduate with major house experience to an engineer turned self-taught designer.
It’s varied group of designers who come to the show with unique design experiences.
For Simpson, the diversity of designers on Fashion Star echoes what she learned with the Jessica Simpson Collection.
“Everybody is different and everybody has a different sense of style. So it was really about understanding everybody’s sense of style and making it cohesive in my brand.”
Fashion Star premieres Tuesday, March 13 at 9:30/8:30c on NBC.