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Fashion Star: Brand Awareness with Lisa Vian Hunter

6 years ago by Reg Seeton

Seattle based designer Lisa Vian Hunter saw her time on Fashion Star come to an end this week after falling into the bottom three with Ronnie and Edmond.

Although Lisa had a great showing with her designs on Fashion Star, with a buy from Macy’s, Vian Hunter couldn’t sell the buyers to remain in competition. As well, Lisa had a hard time selling Fashion Star mentor John Varvatos on her mass market coat despite favorable reactions from Jessica Simpson and Nicole Richie.

In the end, the buyers felt that Lisa Vian Hunter wasn’t quite as innovative or creative with current trends as they had hoped. As a result, after falling into the bottom three with Ronnie and Edmond, Lisa was eliminated and said goodbye to Fashion Star

So, how hard was it for Lisa to stay true to who she is as a designer yet be more commercial with current trends? As Lisa told The Deadbolt this week, it was all about knowing herself.

“Not at all hard, because I’m pretty clear on who I am as a designer. I love the late 50s and early 60s. Audrey Hepburn is an iconic figure that’s always in the back of my head when I’m designing. It’s no problem at all to stay true to who I am, my brand and my vision. My customers have been telling me for the last five years, ‘your clothes should be in department stores.'”

Interestingly, Lisa will soon be offering her yellow Olivia Coat through her own website at vianhunter.com. Going forward, Lisa plans to use her experience on Fashion Star to expand on who she really is as a designer.

Although Lisa was eliminated from Fashion Star, what she learned was invaluable in terms of the feedback she received from both the buyers and mentors. After all, opportunities like Fashion Star don’t come around too often, if at all.

However, despite what could have been on Fashion Star, Lisa Vian Hunter knows her own mass market appeal when it comes to her design aesthetic.

“I’m not exactly rocking the boat with fashion. But I’m offering my customers something that’s very wearable, sellable and feminine, and they love that. So, staying on top of the trends, my designs aren’t particularly trendy. Maybe it’s something that I could have pushed a little further on the show. But I’m just not into designing clothes that are trendy. I like to design clothes that will be in the closet for a long time and you don’t get tired of.”

Fashion Star airs Tuesdays at 10/9c on NBC.

What do you think?

Reg Seeton

Reg Seeton created The Deadbolt in 2005 after working for the pioneering movie news website, Coming Attractions. Reg has over 15 years experience as a top online entertainment journalist and interviewer, has worked with several award winning actors, musicians and writers, and has managed entertainment networks in New York and Los Angeles. And he's done it all with one eye!