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Fashion Star: Brand Building with Elle Macpherson

6 years ago by Reg Seeton

Elite supermodel Elle Macpherson has raised her branding game on NBC’s Fashion Star as host and executive producer of the innovative new reality series.

After a career in the fashion world that spans thirty years, Elle Macpherson has done it all when it comes to modeling top designs, posing for elite fashion covers, inking huge spokesperson deals and building her own brand. One of the world’s most sought after supermodels throughout her career, Macpherson is now leading the charge to take fashion to a whole new level through Fashion Star.

Now that Fashion Star has settled into the NBC schedule on Tuesday nights, host Elle Macpherson along with mentors Jessica Simpson, John Varvatos, and Nicole Richie are paying their expertise forward to a new generation of young designers. Given how the designs of the “bought” contestants are featured in such huge department stores as Macy’s H&M and Saks Fifth Avenue, Fashion Star is unlike any other fashion reality series.

Although some designers have already left Fashion Star after being eliminated by the buyers, the experience of the show has been invaluable in ways no one in the fashion world could have imagined only five years ago.

So, how does Elle Macpherson think Fashion Star has impacted the various designers in terms their own brand awareness, even the ones who aren’t the show anymore? As Macpherson told The Deadbolt, the show has had a major impact already.

“It’s phenomenal to have the kind of exposure that these designers have had. Also the mentoring from these iconic designers between Jessica, John and Nicole. Actually, all of the designers have made sales in one capacity or another. So having that validation from huge retailers from Macy’s, Saks, and H&M, it’s surely to make a difference to them as far as confidence building, exposure to the general public, and exposure to the kind of advice they’ve had.”

Photo: (c) 2012 NBC

Each week on Fashion Star, fans get to see an exhilarating fashion show unlike anything seen before on television as young designers compete for big buys from three of the world’s top retailers. Every fashion is built around a weekly challenge designed to further develop and expand the designers’ brands.

For all young designers on the show, Fashion Star is a huge launching pad to raise their brand awareness. And when their designs are bought by either Macy’s, Saks, or H&M, it’s a massive leap forward in terms of brand recognition.

For Elle Macpherson, however, Fashion Star gives two forms of opportunity beyond the runway.

“I feel that it’s a fantastic opportunity for these young designers. It’s also a great opportunity for the viewers at home to be able to tap into these designers and to be able to participate by buying immediately and wearing immediately anybody who wins.”

Photo: (c) 2012 NBC

Although Elle Macpherson has graced the covers of Cosmopolitan, Elle, GQ, Harper’s Bazaar, Vogue, and Sports Illustrated, Macpherson went on to build her own brand through Elle Macpherson, Inc, while also creating her own lingerie business, a line of work out videos, acting, and signing a muli-year deal to be the spokeswoman of Revlon Cosmetics.

Perhaps most impressive about the Elle Macpherson brand, the former supermodel has done it all while being a mother to two sons.

Since Elle Macpherson has built such a great brand around herself, how does she see the future of fashion if more and more designers become big brands?

“Fashion is becoming more and more accessible. The fact that we have a fashion show on network television in itself speaks wonders, because to date fashion has been niche. It’s been kept in cable and has been a niche business.

It is now a business that’s global and a business that impacts the music industry, the film industry, and the beauty industry. It is a big business and people are interested in it. There are whole television stations that are dedicated to fashion. It’s a fantastic testament to our growth as a society to express ourselves through the clothes that we wear.”

Fashion Star airs Tuesday nights on NBC at 10/9c.

What do you think?

Reg Seeton created The Deadbolt in 2005 after working for the pioneering movie news website, Coming Attractions. Reg has over 15 years experience as a top online entertainment journalist and interviewer, has worked with several award winning actors, musicians and writers, and has managed entertainment networks in New York and Los Angeles. And he's done it all with one eye!