The Amazing Spider-Man opened this week after months of superhero anticipation surrounding actor Andrew Garfield in the reboot role of Peter Parker.
In it’s first day of release, The Amazing Spider-Man broke the 2007 opening Tuesday record set by Transformers by earning a whopping $35 million in domestic ticket sales. Although Spider-Man can lay claim to the “best Tuesday” opening, it’s far short of The Avengers debut take of $80 million of “best opening ever.” Still, even with Andrew Garfield in the new shoes of Peter Parker after the departure of Tobey Maguire, the $35 million opening day total proves that Spider-Man is alive and well at the box office.
#1 – Spidey Success
Given the popular legacy of Spider-Man both in comic books and previous films, The Amazing Spider-Man is a license to print money. Maybe not The Avengers type money, but Spider-Man is money in the bank. After all, out of the Top 10 superhero movies of all time at the box office, all three previously released Spider-Man films rank #3, #4, and #5 for a combined box office over $1 billion domestically and 2.5 billion worldwide. Out of the Top 5 superhero movies of all time at the box office, the Spider-Man franchise owns three spots behind The Avengers and The Dark Knight.
Did anyone really think The Amazing Spider-Man wouldn’t succeed? If you look at past success, the numbers don’t lie.
So where does that leave the other movies at the box office this weekend?
.5 Factor – Savages and Katy Perry
Well, if you’re a filmmaker, who wants to open the same week as The Amazing Spider-Man? With Savages, fans get the first Oliver Stone directed film since the 2010 sequel Wall Street: Money Never Sleeps. With Katy Perry: Part of Me, moviegoers get a docu-film about the career of one of the most popular singers in music.
Since The Amazing Spider-Man will easily win the weekend box office, it’s hard to really know exactly how successful Savages and Katy Perry could have been on their own in another non-superhero week at the box office.
When you think about it, Oliver Stone films have been (more often than not) events on their own. To see Savages opening alongside The Amazing Spider-Man is just odd.
And since mainstream moviegoers are buzzed on digestible entertainment, Katy Perry actually has a shot to make some money as an alternative for young moviegoers to the more serious Savages and high-flying spectacle of The Amazing Spider-Man.
It’s a weird week at the box office!
Still, given the gritty alternative from Oliver Stone and the popularity of Katy Perry, both will take some box office dollars away from The Amazing Spider-Man. How much is an interesting question.
What are you going to see this weekend?