When The X Factor kicks off the live shows on Halloween night, judge Simon Cowell heads into the Final 16 as mentor of four groups competing to win.
Now that The X Factor is back on track after the two-part Final 16 reveal, judge, mentor, and executive producer Simon Cowell will compete against fellow judges/mentors L.A. Reid, Britney Spears and Demi Lovato with four of his best groups.
When the Final 16 were revealed last Tuesday night, Simon chose to keep Lyric 145, Emblem 3, Sister C, and Lylas while cutting Dope Crisis and Playback from his roster. And since last season made short work of the groups in favor of solo singers, Simon has his work cut out for him this year.
So, does Simon feel that the public holds the group category to a different standard that makes it harder for him to mentor?
“The funny thing is,” Cowell admitted to The Deadbolt a day before the live shows, “it just takes a while for the public to know the individual, because there are a lot of them. And for some reason, the groups don’t come in with the same level of sob stories as the solo artists. But I think that’s going to change this year.”
As fans know, it was Simon Cowell who created One Direction on the U.K. version of The X Factor in 2010. Since then, One Direction has gone on to become one of the most popular young groups on the planet. Also in recent years, Cowell has helped propel young operatic pop vocal group Il Divo into mainstream success.
Now mentoring the groups in season two of the U.S. version of The X Factor, Simon is out to prove that a collective can win the entire competition.
However, for a group to become successful, it takes a lot more than just great voices in harmony.
“The difficulty I’ve got with one group, Sister C,” Cowell continued to The Deadbolt, “is that they find it really difficult to do interviews and they come over as a bit arrogant. But in real life, they’re not. They’re actually very sweet girls.”
Interestingly, it’s often sweetness that plays a key role in how the public responds to a group.
In Simon’s eyes, what does Sister C and the other groups need to work on ahead of the live shows and the Final 16?
“I’ve told them that if people don’t like you, no matter how well you sing,” Cowell elaborated about what it takes to win, “you’re not going to last long in a competition like this, because there is a likeability factor when you’re on these shows and you’ve got to learn how to do it. You’ve got to show who you really are and hope that people like you. As singers, they’re really, really good and I want them to do well.”
Which group do you think can win this season of The X Factor?