Today show host Matt Lauer opened up about the importance of donations ahead of the Hurricane Sandy: Coming Together benefit concert and telethon on NBC and how he viewed the storm in relation to the ongoing media coverage.
In response to the widespread devastation caused by Hurricane Sandy Today host Matt Lauer has brought together some of the biggest names in music for a one-hour live benefit telethon, Hurricane Sandy: Coming Together at 8 p.m. EST.
Christina Aguilera, Jon Bon Jovi, Billy Joel, Bruce Springsteen, Sting, and Aerosmith will join Lauer to rock the nation tonight to raise money for the American Red Cross and victims of Sandy.
Ahead of “Hurricane Sandy: Coming Together,” Matt Lauer discussed what drove him to put the telethon together and his message to people across the country about donating now.
NBC Universal Direct’s Janine Brady spoke with Matt Lauer about covering Hurricane Sandy and the moment when Lauer realized that the storm was as severe as the media had predicted. Lauer also went on to talk about going to Rockaway Beach and the concerns of residents and whether FEMA was aware of people impacted by the hurricane.
Matt Lauer also stated that while viewers enjoy the Hurricane Sandy concert on NBC, it’s vital that people across the country pick up the phone and donate to help those in need.
“The American Red Cross response to Sandy is very large and will be very costly, affecting a massive area spanning much of the eastern half of the country. Financial donations help the American Red Cross provide shelter, food, emotional support and other assistance to those affected by disasters like Hurricane Sandy. To donate now, people can visit www.NBC.com, call 1-800-HELP NOW or text the word REDCROSS to 90999 to make a $10 donation.”
“The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join the blog at Red Cross“