Gwen Stefani and No Doubt pulled their new video for “Looking Hot” from the internet this week and issued an apology to the Native American community.
Although No Doubt released the video for “Looking Hot” this week, the new single from Push and Shove, the band quickly pulled the video from the internet amid controversy that it offended the Native American community. In the video, Gwen Stefani can be seen dressed as a stereotypical Indian who dances around teepees and battles cowboys in the Wild West.
The video was released as Native Americans across the country celebrate Native American Heritage Month.
Following the video release of “Looking Hot,” Gwen Stefani and No Doubt issued a statement on the No Doubt website regarding their intent behind the video:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history.
“Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness.
“We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
– No Doubt
The “Looking Hot” video was filmed over two days in October at the Valuzat Movie Ranch in Santa Clarita, California with Melina Matsoukas in the director’s chair. This was Melina’s first time working with No Doubt. Her extensive directing resume includes Rihanna’s “We Found Love,” video which recently won Video of the Year at the 2012 MTV Video Music Awards.