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Taylor Swift’s ‘Red’ Becomes Top Selling Album in a Decade

5 years ago by Nadya Vlassoff

Taylor Swift sold over 1 million copies of Red in a week and 500,000 units in its first day

Taylor Swift sold 1.2 million copies of Red last week to become the first artist to do so since Eminem sold 1.3 million copies of The Eminem Show in 2002.

The gargantuan weekly sales of Red follows the massive first days sales. When the album was released last week, Taylor Swift sold over 500,000 units in its first day.

The latest Taylor Swift album got a huge sales boost thanks to two key marketing tactics, a special release of “Red” in Target stores with bonus tracks, and a collaboration with Papa John’s in which fans could purchase “Red” with their pizza.

As Billboard revealed this week, Red reportedly sold a whopping 160,000 special edition copies in Target stores in its first day of release alone before a grand total of 360,000 copies in all Target stores.

Red broke a weekly record on iTunes with close to 465,000 copies of Red.

Red features Swift’s latest #1 hit single, “We Are Never Ever Ever Getting Back Together,” which helped push the album to huge sales. If Red continues its current sales pace, Taylor Swift will quickly outsell the Mumford & Sons release of Babel, which was the most successful record debut this year with 600,000 units sold.

In November 2010, Taylor Swift sold 1.047 million units of Speak Now.

What’s also impressive about the sales of Red is that despite the promotional tie-ins with Target and Papa John’s, the album’s price point wasn’t slashed to boost purchases.

What do you think of Red? Is it THAT good?

What do you think?

Nadya Vlassoff

Nadya Vlassoff joined The Deadbolt in 2009 and currently serves as associate content director and contributing editor. A former writer for the boutique apparel and accessories blog MelroseStreet.com, Nadya has interviewed and worked with a variety of top names in pop culture, fashion, entertainment and sports.