Quarterlife Canceled After One Episode
February 28, 2008

It's one-and-done for Quarterlife, the series that started on the internet and moved to NBC on Tuesday night for a limited run. No one tuned in and the critics were pretty harsh, causing NBC to pull the plug after only one episode. The dismal ratings for the premiere and the fact that numbers dropped significantly every quarter it was on led NBC to move the show to its sister channel Bravo, effective immediately. Quarterlife on Tuesday night scored the lowest ratings for an NBC show and the smallest audience in that time slot in at least 20 years, according to Nielsen Media Research stats. If they could have canceled it mid-airing, they would have.

Quarterlife finished in a distant third place in the 10:00pm hour on Tuesday night, averaging a dismal 3.1 million viewers and a rating of 1.3 with the coveted 18 to 49-year-old demo. And that's the audience hat the creators of the show and the network were targeting all along. The show was supposed to move to Sundays starting this weekend. Reuters broke the news, speaking to two sources close to the program, that the show wouldn't air again on NBC. The network hasn't officially announced that Quarterlife has been removed from the NBC lineup but a spokeswoman said to Reuters that Quarterlife would "continue to air...on an NBC Universal-owned network." There has been no new air-date announced for the show on Bravo.

Quarterlife was created by Marshall Herskovitz and Edward Zwick, the team behind Thirtysomething, My So-Called Life, and Once and Again. It began as 36 eight-minute webisodes on MySpaceTV.com and quarterlife.com in November. The show was brought to NBC when the network was desperate for programming during the writer's strike. It was the first show that started on the internet and moved to broadcast TV. Looks like it could be the last for a while.

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