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The Rookie: Day 3 Extraction
March 21, 2008
Company ad reps, take note. The key to success is all about creativity and thinking outside the box.
Last year when Fox's 24 was on hiatus, Degree Men put together a series of webisodes from the world of Jack Bauer that followed young CTU rookie Jason Blaine and his quest to become a full-fledged agent. Although we initially thought the series was just another average ad campaign, the entire series turned out to be a cool, high-quality chip off the 24 block.
 This year, while fans wait for the return of 24, Jason Blaine is back for another series of webisodes from the 24 universe in The Rookie 2.0. On the heels of a recent screening of the entire Rookie series at the Pacific Design Center in Los Angeles, here's a look at what takes place in this year's online series...
"It’s been nearly a year since television audiences have seen Jack Bauer, but the counter terrorism battle rages on. For fans who can’t wait until January 2009 for the return of ‘24’, Degree Men® presents The Rookie: Day 3 Extraction.
"The Rookie: Day 3 Extraction digital shorts chronicle the further adventures of American Counter Terrorism agent, Jason Blaine. Set within the same high-stakes world as ‘24’, Blaine races against the clock to try rescue his boss, who is kidnapped by a nefarious drug cartel. This year’s digital shorts will be released in six chapters, with each lasting three to four minutes."
The Rookie: Extraction
Both online and on-demand properties provide access to exclusive content, including hi-definition versions of The Rookie: Day 3 Extraction in Dolby 5.1 surround-sound, behind-the-scenes footage, as well as an innovative sweepstakes featuring several over-engineered prizes, including a new Hummer H3 sport utility vehicle. Five additional digital shorts of The Rookie: Day 3 Extraction will be released on a weekly basis.
For more, check out the official site at www.fox.com/24/degreerookie/
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