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Piers Morgan's Got Talent
By Troy Rogers
After taking American TV audiences by storm as one of the judges on America's Got talent, Piers Morgan went on to take his business game to new heights with Donald Trump on last season's popular Celebrity Apprentice. Who knew that when Piers hit the streets of New York City as one of The Donald's would-be apprentices, the former British journalist would actually become the very first celebrity apprentice.
Now with the third season of America's Got Talent in early swing on NBC, we caught up to the always colorful and outspoken Piers Morgan to find out whether he's seen every act possible, how his journalism background helped him on Celebrity Apprentice, and what's up with his new "golden handcuff" deal.
THE DEADBOLT:Last week we were talking to Sharon and Jerry and they mentioned how much you love to use the buzzer. They also mentioned that the sound was designed to throw off the contestants. Do you agree with that?
PIERS MORGAN: God, I love those buzzers. I think it’s designed to test the contestants, not throw them off. They’ve got to remember - in show business you walk out, sometimes in front of eighty thousand people, and they’re all basically buzzers. If they don’t like you and you’re not performing, they’re going to tell you. The fact that we have an instrument which emits a sound that illustrates what we’re thinking is easier. But it’s the same thing, the same principle. You walk out into a comedy store in New York or Los Angeles or London or Paris, it’s the same thing. You come out, you’ve got to impress the audience. If you don’t, they’re gonna start howling their disapproval. The buzzer is basically a member of the audience.
THE DEADBOLT: It seems like everyone on the show doesn’t want to see the singing acts. Is there one act you haven’t seen yet that you’re still waiting for?
MORGAN: [laughs] We’ve pretty much seen everything. When you see seven foot giants drinking milk through their nose and blowing themselves up, you’ve pretty much seen everything. I mean, we had about ten acts this year I’ve never seen before in my life. Every year the American public surprises me. You’ve got some very strange people out there and some very strange issues going on in my view. But then we have in Britain, too. We got a bunch of crazies here. I kind of like them. The wackier they are the more fun they are to watch. The ones I don’t like are the ones who are boring. You think about the singers we get - a lot of boring singers. Great singers, that’s different. I mean, the guy last week, the opera singer, Neil, what a singer he was and the emotion he sang with. There wouldn’t have been a dry eye in America watching him perform. Similarly, little Kaitlin, who is four-years-old, the new Shirley Temple, to have the confidence to sing like that at that age is incredible. So we are unearthing amazing singers. But through the audition process we’ve seen maybe a thousand very boring singers and they get buzzed very quickly.
THE DEADBOLT: Since your past career was in British tabloids, do you still pay attention to that part of the business?
MORGAN: Oh, yeah. I still read them every day. I like the whole British industry. The British - tabloids over here are different to what tabloids are in America. In America, tabloid means sort of the The National Enquirer magazine style. It doesn’t mean that in Britain. It means more like The New York Post kind of thing. It’s that kind of newspaper. And it’s very competitive, ruthless world. I mean I was an editor for Rupert Murdoch, for example, and you don’t get tougher than him in the newspaper business, and it was tough. Only the fittest survive. It was a jungle and you just had to get through it.
THE DEADBOLT: So I guess that helped you with Celebrity Apprentice?
MORGAN: Yeah, I think. Look, working in a jungle, I’d imagine with very unsightly beasts, certainly prepared me for working with Steven Baldwin and Vinnie Pastore.
THE DEADBOLT: What can you tell us about the two year "golden handcuff" deal you just signed last month with ITV?
MORGAN: I’ve got a two year deal with ITV here, and it basically involves Britain’s Got Talent, which I judge with Simon [Cowell] and then I’m doing some travel based documentaries. One from Los Angels, actually, and one from Dubai and one from Monaco in the South of France. And they’re basically me going to these places, meeting people who’ve been successful there, people who’ve lived there all of their lives, to try and get inside the magic of these places because they’re all linked by one thing - they’re all very successful, glamorous, prosperous places, where the sun shines, people make a lot of money, properties are amazing and so on. It’s a bit like your old Lifestyles of the Rich and Famous. It’s that kind of thing. So I’ll be doing some of those and I’m also doing a talk show, sort of a more conventional chat show along the kind of 60 Minutes feel. I’ll sit down with one major star for quite a long time and do it with a biographical interview with them. Again, which goes back to my journalistic training, so I’m looking forward to it.
I’m hoping to do some of this stuff in America as well, because I think there’s a gap in the market in America for a longer style celebrity show where you really get under the skin of celebrities. I think that you’ve got great talk show styles like Jay Leno and Davis Letterman and so on. But they only really give their guests about seven or eight minutes and I’m not sure how much you really get to find out about these people. And I remember the great 60 Minutes interviews with people when I was growing up and thinking, "God, it’d be great to do a modern version of that."
-- Troy Rogers
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