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Melrose Place Gains Females for Return of Heather Locklear
by Troy Rogers
After bringing Melrose Place back to the airwaves, The CW has been looking for the remake to find its legs with viewers, especially with women aged 18-49. To help push Melrose Place to the top of the ratings heap, the return of original Melrose Place cast member Heather Locklear bolstered the Nielsen numbers for CW but not by a huge margin. However, Melrose did see an increase in its female numbers.
As of Tuesday, November 17, Melrose Place and The CW enjoyed the best night yet since October 6, as Melrose Place posted increases of 20% in total viewers and further gains in the female demographic, with the highest increase among adults 18-34 at 38%. Despite the numbers, Melrose Place still has more room to grow as the series clocks in at 115 in overall ratings.
For a look at this week's Nielsen ratings for Melrose Place, check out the official Melrose Place press release below.
November 18, 2009 (Burbank, CA) - With Heather Locklear’s return, MELROSE PLACE delivered its best women 18-34 (1.6/4), women 18-49 (1.1/3) and total viewers (1.54mil) in 6 weeks (since Oct. 6), according to preliminary live plus same day Nielsen ratings for Tuesday, Nov. 17, 2009.
MELROSE PLACE improved over last week by 33% in women 18-34, 38% in adults 18-34 (1.1/3), 22% in women 18-49 and 20% in total viewers.
90210 was at or just above its season average in women 18-34 (2.3/6), adults 18-34 (1.5/5), women 18-49 (1.5/4), adults 18-49 (1.1/3) and viewers (2.1mil).
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