Kate Moss, Calvin Klein Reunite

By Steve Taylor

Tuesday, April 11, 2006

 

Kate Moss has continued her quick climb back to the top of the fashion world, having signed a $900,000 deal with the company that launched her 14 years ago, Calvin Klein.

 

The deal will put Kate Moss on tap for a new ad campaign to be launched by CK for its Calvin Klein Jeans. The face of Kate Moss will market the brand name on billboards and in magazines in the fall campaign. The ads will be shot this week in New York and will place Kate Moss next to male model Jamie Dornan. Dornan may be better known to some as Kiera Knightley's ex, though he will be making his big screen debut in the Sofia Coppola movie, Marie-Antoinette, starring Kirsten Dunst and Jason Schwartzman.

 

According to Ireland On-Line, the campaign's creative director, Fabien Baron said "Kate and the Calvin Klein brand have a long history together and it felt natural to reunite them for this new jeans campaign, which will inevitably reignite that spark and highlight the sexy, cool essence of both Kate and Calvin Klein."

 

This deal with Calvin Klein follows up on her other contracts with, among others, Virgin Mobile, Dior, Stella McCartney, Rimmel, Longchamp and Roberto Cavalli. With the new CK deal, Kate Moss is now earning £4.5 million ($7.8 million), and has earned £9.4 million ($16.4 million) since her cocaine scandal broke.

 

The cocaine scandal stems back to September 15, 2005, when the British publication, The Daily Mirror ran a cover photo and several photos inside the publication that they claimed showed Kate Moss snorting cocaine at a Babyshambles recording session. Babyshambles' lead singer and songwriter was Kate's boyfriend at the time, Pete Doherty. Doherty would check himself into a rehab clinic, and after he failed to complete the rehab, Kate Moss would end the relationship in November 2005. Moss had successfully gone through rehab in October 2005.

 

The impact on Kate Moss' modeling career was swift and damaging. Swedish fashion retailer H&M dropped Moss from the advertising campaign, ending a £4 million ($7 million) contract. The nest day, Chanel announced they wouldn't renew Moss' contract. Burberry followed suit, dropping Kate Moss from the advertising.

 

Kate Moss issued an apology for her drug use, and has come back to an incredible resurgence in her career. She was never charged with any crime, and is now on her way back to the top of the fashion world.

 

[Additional Sources: Ireland On-Line]

 

- Steve Taylor

 
 
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