|
'Arrested Development' In Cable Network, Internet Syndication
By Doug Pendrell
Thursday, July 27, 2006
When shows are cancelled and taken off the air, it's not unusual for syndication to keep them going. However, in the case of the popular series, Arrested Development, syndication takes on a whole new meaning.
As Reuters
reports, "In an unusual syndication arrangement,
all 53 episodes of Fox's critically acclaimed comedy
"Arrested Development" have been licensed simultaneously
to Internet portal MSN, and cable channels HDNet and
G4 for a three-year period starting in September."
The Fox Entertainment Group, who ran Arrested Development
during its 53 episode run, has given basic cable syndication
rights to Comcast's G4, and has given high-definition
television access to Mark Cuban's HDNet. G4 starts their
run of Arrested Development in October, with
the show gaining a primetime timeslot. HDNet will start
showing the series in September, giving the acclaimed
series a back-to-back treatment on Wednesdays.
As the Los
Angeles Times reports, the deal between
News Corp. and MSN is something of a first. "The
three-year deal marks the first time that a major Hollywood
production studio has turned to the Internet for a bona-fide
buyer of syndicated shows. Until now, studios have sold
their reruns of shows such as "Seinfeld" or "Friends"
to TV station groups and cable channels, reaping huge
profits in the process." Arrested Development
did not run for long enough to be covered by traditional
syndication deals, meaning Fox had to get inventive
and creative.
Fox
News reports that there's another major
reason why Arrested Development's Internet syndication
is bucking the usual trends. "Shows have generally
gone on sale through Apple Computer Inc.'s iTunes and
other services for $1.99 an episode, though those are
for full downloads. MSN will stream Arrested Development,
meaning users will have to stay online while watching
and possibly encounter pauses resulting from network
congestion."
Arrested Development is a documentary-style
comedy series about a habitually dysfunctional family
from Orange County. The show was created by Mitchell
Hurwitz (The Ellen Show, The John Larroquette
Show) and executive produced by Hurwitz, Ron Howard,
Brian Grazer and David Nevins. While the show never
put up terrific numbers, the roughly 4 million fans
it had were fiercely loyal to the show. During its three
season run, Arrested Development grabbed six
Emmys and a Golden Globe Award.
[Additional Sources: Reuters, Hollywood Reporter,
Fox News, Los Angeles Times]
|