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CBS To Stream Episodes Online
By Scott Ferguson
Wednesday, August 16, 2006
CBS announced on Tuesday, as reported by E Online and
Reuters, that they are moving forward in the quest to combine their
world with that of the internet and your computer and make primetime
available to you whenever you want. CBS revealed that it will stream
full-length episodes of its primetime series via Innertube, a
broadband content delivery site launched in May by CBS. The plan is that,
in September, fans of CBS programming will be able to download
full-length, new episodes of CSI, CSI: Miami, CSI: New
York, Survivor, new show Jericho, Numbers, and
NCIS the day after the episodes air. For four weeks, fans will be able
to download each episode of their favorite CBS show for free with
episodes of Jericho and Survivor being available all season
long.
President of CBS Digital Media, Larry Kramer, released a statement,
reprinted by Reuters that says, "Our belief all along is
that all this is additive and doesn't cannibalize the network television.
We know there's an audience out there that will watch it and not be
turned away by the advertising. Research has shown that most viewing
online occurs right after the show airs. In the case of shows coming back,
we felt a month's worth of shows was appropriate, but on the other hand
we wanted to see if people would go back during a longer time period
and watch a show."
So, what's Innertube? Until now, the CBS-owned site,
accessible through CBS.com, has had Internet-original programming
with titles like Animate This!, Hook Me Up, BBQ
Bill, Greek to Chic, and InTurn. CBS has also used
Innertube to show clips from some of their more popular properties like
The Late Show With David Letterman and The Amazing Race,
along with supplementary content for reality shows like Survivor
and Big Brother. If you're wondering where some of your favorite
CBS shows are, keep in mind that not everything that airs on the
network is owned by CBS, so some shows simply can't be put up for free on
Innertube, including The Class, Two and a Half Men,
and The New Adventures of Old Christine.
CBS is not the first to jump in to the internet episode pool with
ITunes already offering shows, including some of the series now planned
to be offered for free by CBS, for $1.99. Last May, ABC began streaming
some of its most popular shows, including Lost and Desperate
Housewives, for free the day after they aired on their website (a
plan that will come back when the shows do this fall) and Fox announced
this week that they have plans to make shows like 24,
Bones, and Prison Break available through the gaming site
Direct2Drive.
Employers, beware. The LA Times revealed that
Innertube will have something called a "boss button" to hide the content
quickly, recognizing that more and more people are doing their web
surfing during the day, sometimes at work. Now, primetime can be whenever you
want.
[Sources: E Online, Reuters, LA Times]
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