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The Covenant Casts Box Office Spell
By Scott Ferguson
Monday, September 11, 2006
In one of the lowest box office returns in recent years, The
Covenant stole the top of the box office from Ben Affleck and Mark
Wahlberg, claiming number one with around $9 million, according to early
estimates. The Covenant, with almost no "brand name" actors, is
about a group of teenagers with supernatural powers and wasn't screened
for critics. Hollywoodland claimed second place with $6 million.
Hollywoodland is about an investigation into the death of George
Reeves, played by Ben Affleck, whose suicide was seen as suspicious by
some. The film, with much bigger names than The Covenant, also
stars Adrien Brody, Diane Lane, and Bob Hoskins. Hollywoodland debuted
on 1,000 screens less than The Covenant and could lay claim to
the highest per screen average in the top ten even if that was just
$3,881, a number that could be seen as disappointing in the prime
movie-going months of the summer..
After two weeks at the top, Mark Wahlberg's inspirational
sports movie, Invincible dropped two places to
third with $5.7 million and an impressive $45.7 million
to date. The third debut title of the week, Tony Jaa's
The Protector, didn't make much of an impact,
debuting with only $5 million on around 1,500 screens.
Because of its small amount of screens, no one expected
The Protector to take the top of the throne,
but its per screen fell below both Hollywoodland and
The Illusionist, something Tony Jaa can't be too happy
about.
Crank, the Jason Statham action vehicle, dropped
54% to fifth place and only $4.8 million in its second
weekend and just under $20 million to date. Considering
its budget is projected around $12 million, the domestic
return so far is good, but still a little underperforming
for Statham's action crowd, many of whom may have been
kept from the theater due to the film's R rating. The
Illusionist expanded a bit and won the title of
the lowest drop, falling only 25% to sixth place and
a $4.6 million weekend. The film has to be considered
a win for the fledgling Yari Film Group as its already
crossed $18 million and looks like it still has a little
ways to go.
The top ten were rounded out by indie success Little
Miss Sunshine taking home another $4.4 million (with
an amazing $41+ million to date), The Wicker Man plummeting
to $4.1 million and under $18 million to date, Talladega
Nights finding another $3 million to add to its
$142 million total, and Barnyard hanging on for
an impressive sixth week to bring in another $2.6 million
and almost $67 million to date (a solid indication that
there's not a lot of competition out there for the children's
dollar - it's the only kid's movie in the top ten and
being last in the summer children's movie race may have
been a smart business move on Paramount's part).
The box office needs a push and two major titles open
this week, trying to claim the top of the charts title.
Brian De Palma's biggest film in years, The Black
Dahlia, starring Josh Hartnett, Aaron Eckhart, Hillary
Swank, and Scarlett Johansson drops on around 2,000
screens, but will likely have to give way to the 3,200
screen plus count of The Rock's Gridiron Gang,
a safe bet to take the top of next week's chart. The
animated Everyone's Hero and Zach Braff vehicle
The Last Kiss should do well by their own standards
but not play too much of a role at the top of next week's
list.
[Sources: MTV, Box Office Mojo]
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